RS / Reto Schaufelberger

About me.

I am Reto Schaufelberger. Sport, new ideas and people have shaped my entrepreneurial journey since my first shop.

Reto Schaufelberger standing in a dark sweater with a blue collar

01 / About me1973 — 2026

Words from Reto01 / 03

“Do not dream your life. Live your dream.”

— Reto Schaufelberger

02 / Beyond business

Beyond business.

Reto was born in Uster in 1973 and grew up in Wetzikon. Football taught him teamwork; he became Swiss junior minigolf champion in 1991 and later won several golf club championships. Sport and support from his family shaped his path.

01 / Sport

Learning from the team.

Football, a Swiss junior minigolf title in 1991 and golf club titles from 2008 to 2013 shaped Reto’s understanding of teamwork and persistence.

02 / Mental coaching

Finding focus.

Training as a mental coach connects experience in sport with everyday business decisions.

03 / Support

A strong support network.

His family’s belief in his ideas has supported Reto since his first business. He describes that support as a foundation of his journey.

03 / Milestones

Reto’s Story

After a commercial apprenticeship and two years in the snowboard industry, Reto founded Sport Attack at 22. It grew into a portfolio spanning sport, events and digital ideas.

011973
Born in Uster and raised in Wetzikon in the Zurich Oberland.
02Before 1995
A commercial apprenticeship and two years at DNR, the snowboard developer behind Santa Cruz and Sims.
031995
At 22, Reto founded the sports shop Sport Attack.
042003
Golfodrome, an indoor golf venue, opened in Glattbrugg.
↗
052009
Two businesses with fixed opening hours needed personal attention. Reto sold Sport Attack and handed it to a successor at the end of the year.
062010
Golfodrome moved and the artificial turf business began.
Kunstrasenprofi ↗
072013–14
New projects in web, marketing and advertising design.
Die Werber ↗

04 / My philosophy

My philosophy.

Taking responsibility and passing it on is my guiding principle. Trust, reliability and shared action form the foundation for projects and collaboration.

Responsibility

Take responsibility and share it, with reliable commitments to clients, teams and partners.

Action

Ideas gain value when put into practice. I connect this thought with Erich Kästner’s words about doing good through action.

People

Develop strengths, support further training and welcome constructive criticism. Fair pay, equal pay for equal work and flexible work are part of that ambition.

Quality & clarity

Promises should be reliable. That calls for honest information, careful work and shared responsibility for good results.

05 / Where I work

Where I work

Sport Attack and Golfodrome led to artificial turf, golf products and events. Many Christmas events at the golf venue developed into event work. Web and marketing services first grew from the need to promote the ventures themselves.

RS / 04Sport Attack

Sport & commerce